Education
2017 - 2021
Petra Christian University
Bachelor's in Visual Communications Design
Engaged and spearheaded various campus activities while maintaining a Cum Laude and an Outstanding Achiever title.
2019
Meiji University
Exchange Program in International School of Political Science and Economics
Meiji University
Exchange Program in International School of Political Science and Economics
Took part in many lectures and cultural activities. Earned both the JASSO Scholarship and Petra Exchange Scholarship. Collaborated with a multinational team to achieve the Best Presentation award on the program's final project.
2015 - 2017
Petra 2 High School
Social Sciences
Actively participated in many championships as Vice Chairperson of the Debate Club. Led a group of Liaison Officers during the United Nations' Habitat Prepcom III in Surabaya.
Skills & Interests
Hi! I'm a Visual Communications Design fresh graduate from Indonesia.
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Over the course of my life, I've worn many hats. To name a few, the Designer hat, the Project Manager hat, the Camp Counselor hat, the Copywriter hat, the Public Relations hat, and the Person-Obsessed-With-Their-Cats hat.
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Somewhere along all these hats, I found myself falling in love with the one thing that has always fascinated me: human connections. I love working with and for people, bringing impact through delightful experiences, and watching them thrive. Hence, a hat I've been enjoying recently is the UX Researcher hat. It helps me see the world through the perspective of those who matter most: the users. I thrive in a culture of vision, curiosity, joy, and compassion.
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In my free time, you'll find me reading, gaming, or jumping from one art project to another. My current reads are We, The Survivors by Tash Aw, and Games User Research by Oxford. I've spent the last few months immersed in the worlds of Genshin Impact and Disco Elysium.
Feel free to hit me up, pick my brain, or dump your animal memes via âž” anastasyaaaoliviaaa@gmail.com
Experience
2022 - Present
UX Researcher Intern
Sequis Life Indonesia
Spearheaded the research of new insurance agents' onboarding experience, as well as the display order of Sales Tools menu items in the Sequis Pro app. Conducted Cognitive Walkthroughs, Competitor Analysis, Usability Testings, User Interviews, and Surveys to pinpoint user pain points(!). Synthesized findings and led recommendation discussions with stakeholders.
2022 - Present
Copywriter
STOIK Trisula Nusantara
Elaborated social media content plans, as well as visual copies for brand collaterals. Worked with a team of passionate creatives to drive up the engagement of various brands, such as G20's V20, CLEAR Shampoo Indonesia, Komodo Islands' rebrand, Kembali Berwisata, and many others.
2021
UX Writer
Van Ver Global
In charge of researching, strategizing, and composing the copy of Van Ver Global's rebranded website. As a B2B marketplace, it's mandatory to craft copies that create an intuitive and seamless experience.
2020 - 2022
Graphic Designer
BYBE Studio
Spearheaded the design process of more than 20+ brands. Visualized brand messages to engage in an integrated customer experience, increasing engagement rate by an average of 70%. Provided guidance and mentoring for 5+ new hires over the course of more than a year.