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The Value of Values
Project Type
Copywriting
Date
May 2022 - December 2022
Scope of Work
Visual Copy, Social Media Captions, Brand Collaterals in both Bahasa Indonesia and English
Team
1 Copywriter
1 Account Executive
1 Graphic Designer
We learn from a very young age that the world is shaped by values. How we perceive the world molds our values, and our values also mold how we perceive the world.
As a part of G20, Value20 Group aims to ignite discussions about values' origins, growth, and future and how they impact our reality.
For this project, I was tasked with writing engaging, interactive visual copies for both social media posts and brand collaterals in Bahasa Indonesia and English. V20 2022 collaborated with various like-minded organizations during the course of its events, namely Arrowad Group, Entrepreneurship Sports Generation, Lead The Fest, and many others.
In retrospect, this project taught me a lot about the importance of teamwork in creating impactful deliverables. I'm grateful I was able to work alongside excellent and driven individuals. If there was more time, I'd love to explore the many ways we could interact with our audience better.
